Marketing in the news: why the Honey Snow City（MI XUE BIN CHEN） became more popular in China？

    Honey Snow Ice City is a Chinese chain brand that specializes in creating fresh ice cream and tea drinks for young people. It has an advertisement: "Let everyone around the world enjoy high quality and affordable deliciousness".

    The most recent it was a theme song that made its brand hot.

It is the official promotional music video released by Honey Snow Ice City in July 2020. The three snowmen in the music video represent the Honey Snow Ice City brand, store staff, and customers. 

    Why this song is popular?

Because the development of self-publishing software is now very mature, this song I saw on the Chinese TikTok a vlog of music. This vlog was showing that you could get a cup of milk tea by singing the theme song in the store that had events. In order to gain followers by posting vlogs, people will go for related types of vlogs. For the Chinese TikTok, which has enough users, Honey Snow Ice City got a good promotion. According to the published "China Short Video Market Research Report 2020": TikTok active users reached 500 million people in March. Under such a huge user system, the promotion of a product will reach a higher level.

    How to make money when its product price lower than another brand?

    It also has a greater advantage over other Chinese milk tea brands. Just like its advertising slogan, its products are cheap and have the same high quality. For such low-priced products, its main source of profit is that its raw material costs are also extremely low, so there is also a certain profit margin. On the one hand, the raw material cost of ice cream and milk tea products is not high. On the other hand, Honey Snow Ice City has its own factory and warehouse logistics. The real profit of Honey Snow Ice City is not from selling products and collecting franchise fees, but from selling raw material fees to franchises.

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 Hi. My name is Weijian Zhang. I came from China. Now I am an international student who studies in the United States. I am studying at the Linn-Benton Community College. My major is Business Administration. I am studying the principles of marketing this summertime because I want to study more business knowledge.  Why I am interested in marketing? It is because my parents have their own business. I want to study more information to help family business and help my future work.  I like to do some stock trade when I have free time outside of college. Because I want to make money and I like to watch the stock data changing. When the data has changed, I often get excited and my heart beats faster.  I like to share some experiences with my friends and watch some professional videos about the stock trade and anylisis.
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